Karuna Satori ASMR is a popular YouTube channel run by an American YouTuber from Pennsylvania called Sarah Toth but popularly referred to as Karuna (The universal compassion of a Bodhisattva) Satori (sudden enlightenment). She has an estimated net worth of $180,000. Her content is mainly based on autonomous sensory meridian response which is an experience characterized by a static like or tingling sensation on the skin. It is usually precipitated by stimuli referred to as triggers which are most commonly auditory and visual. Her most favorite ASMR trigger to listen to is tongue clicking done by MinxLaura.
Before YouTube, Sarah was addicted to snorting OxyContin but she decided to get clean in 2011 and whispering therapy played a big role in this. They helped her fall asleep before she started craving another line of Oxycontin. It has also helped her regain her self-esteem and is now able to support her husband and two children (Odin & Satori). She records her videos in her mother’s house every morning after making her stops by the methadone clinic.
How Much Money Does Karuna Satori ASMR Earn On YouTube?
The channel has over 600,000 subscribers as of 2018 and has accumulated over 150 million views so far. It is able to get an average of 220,000 views per day from different sources. This should generate an estimated revenue of around $400 per day ($150,000 a year) from the ads that appear on the videos.
YouTubers get paid between $2 – $5 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 60% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, ad engagement etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
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