The Stokes Twins is a YouTube channel that is run by twin brothers named Alex and Alan Stokes who are from the United States. They have an estimated net worth of $300,000. Alan is older than Alex by just under 2 minutes. The twins first ventured into YouTube by working with Bren Rivera, a fellow YouTuber, and now their content revolves around doing challenges, skits and story time videos. They at least 1 video each week. They are also massively popular on Instagram since they have accumulated millions of followers from all over the world.
How Much Money Does Stoke Twins Earn On YouTube?
The channel has over 2 million subscribers as of 2019 and has accumulated over 150 million views so far. It is able to get an average of 400,000 views per day from different sources and this should be able to generate an estimated revenue of $1,600 per day ($600,000 a year) from the ads that appear on the videos.
YouTubers get paid $2 – $7 per 1000 monetized views after YouTube takes its cut. Monetized views range from 40% – 80% of the total views. All these are influenced by several factors like device played on, the location of the viewer, ad inventory, how many ads there are on a video, how many people skip the ads, type of advertisement, ad engagement , type of content etc. The cost of an ad view is based on an auction between advertisers based on views. Advertisers have to bid a minimum of $0.01 per view.
There is also a program known as Google Preferred where deep-pocketed companies can target ads on the top 5% most popular content. The ad rates here are higher than normal. Apart from ads, YouTubers also generate extra from YouTube Red viewers who pay a monthly fee to view premium content on YouTube plus watch videos without ads. Here they get paid based on watch time on their videos. The longer the viewers watch their videos, the more money they earn.
The twins are also able to make more income through brand deals.
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