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FIFA seeks a billion World Cup viewers to boost women’s game

FIFA is hoping that over a billion viewers tune in to the Women’s World Cup in France as it continues strategic efforts to grow the game around the globe, but the governing body is still subject to criticism over gender equality.

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[source: https://www.channelnewsasia.com/news/sport/fifa-seeks-a-billion-world-cup-viewers-to-boost-women-s-game-11537040]

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