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Unpredictability is good for business, says UEFA marketing boss

NYON, Switzerland: UEFA competitions do not depend on big clubs reaching the finals to make them commercially successful as the unpredictable nature of the tournaments is great for business, the European soccer body’s marketing boss told Reuters.

Guy-Laurent Epstein said that drama and …

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[source: https://www.channelnewsasia.com/news/sport/unpredictability-is-good-for-business--says-uefa-marketing-boss-11543676]

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